Monday, June 25, 2012

Olympic Track Trials

Got the chance to come down and stay at the Brooks Track House and see day 4 of the track trials in Eugene. Soggy weather, but a very cool day nonetheless. It was pretty amazing to see people whose names I have known for years running a couple of dozen yards away.

Also interesting to see a brand with a nearly unlimited marketing budget "activate". Nike had huge interactive areas, some of which were cool, but none of which were awesome. Thai also called their merch tent "Camp Victory", which sounds a bit like nazi doublespeak.

It was a long way to come, and I pretty beat from the drive and the cold, but I am glad to be here!

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